In freight forwarding and customs brokerage, AI has rapidly shifted from a “nice to have” to a competitive and operational necessity. In this executive primer, John Pennypacker, Senior Vice President at Deep Cognition, explains why 2025 marks a clear inflection point for the industry and why companies without a real AI strategy risk falling behind on cost, customer retention, talent attraction, and long-term growth. This isn’t a technical how-to. It’s a leadership-level guide to reframing AI as an enterprise capability, prioritizing high-value use cases, and building the operating model needed to win the next decade.
AI readiness is no longer a future bet, it’s a present-day differentiator. The businesses that will lead in 2026 and beyond will be the ones that move from isolated tools to a unified, scalable AI operating model with clear governance, data readiness, and measurable ROI. If you’d like to map the right use cases and shape your 2026 AI roadmap for freight forwarding or customs brokerage, book a meeting with John to discuss next steps.
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